Bright Ice

Locations throughout Florida

OUR PERSONALITY AND WHAT FLORIDA IS

Authentic Florida is interpreted and defined in each customer’s own way. For me, Florida reminds me of warm, sun-dappled days, playing barefoot on hot asphalt streets in the summer. It makes me think of big wheels with duct tape, stubbed toes, watermelon with salt, chlorine swimming pools, and salt water up my nose. Our brand should inspire Floridians to think of what it feels like and what it means for them to live in our beautiful, diverse state.

• BRIGHT ICE & Florida are always moving forward. We are modern and dynamic, but with a slight nod to the past.

• BRIGHT ICE is sophisticated with a casual, laid-back vibe.

• BRIGHT ICE’s goal is to celebrate and connect Florida through our ice cream.

• BRIGHT ICE and Florida are bright, optimistic, and energetic.

• BRIGHT ICE is authentic Florida.

• Authentic Florida is always a big story.

• Authentic Florida is physically and culturally diverse among its 8 geographic area

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